Covid-19’s Frozen Food Fallout
You may have heard the expression “old age doesn’t come alone”. The Coronavirus is not unlike old age in the sense that it has brought with it a heap of household baggage in terms of its impact on our grocery expenditure and eating habits. Never has there been a time since World War 2 when as a nation we have given so much thought to planning what we are going to eat, where we are going to source our food and how much we are going to spend on food – after of course we have reassured ourselves that we have enough toilet paper in the house. Frozen food is occupying a bigger part of our grocery budget in the quest to combat empty shelves at the grocery store by planning ahead and frozen prepared meal delivery services such as EatFlavorly are becoming a household staple.